Services
Social Media Management
Social media is about more than posting content. It’s about building a community, growing brand awareness and creating meaningful connections with your audience.
Included:
- Social media strategy development
- Content planning and monthly content calendars
- Content scheduling and publishing
- Community management and audience engagement
- Profile optimisation
- Hashtag and keyword research
- Monthly reporting and insights
- Trend monitoring and content opportunities
- Platform management across Instagram, Facebook, LinkedIn and TikTok
Content Creation
Content should not only look good, it should support your business goals and speak directly to your audience.
Included:
- Content strategy and planning
- Static social media graphics
- Short-form video content and Reels
- Content pillars and campaign development
- Creative direction and shoot planning
- Caption writing
- Brand messaging and storytelling
- Content designed for each platform
- User-generated content recommendations
Meta & Google Ads
Paid advertising allows you to reach the right people at the right time and turn attention into results.
Included:
- Campaign strategy and setup
- Audience research and targeting
- Meta Ads management (Facebook and Instagram)
- Ad copy creation
- Budget recommendations and management
- Conversion tracking
- Campaign optimisation
- Monthly performance reporting
Copywriting
Good copy helps your audience understand who you are, what you offer and why they should choose you.
Included:
- Social media captions
- Website copy
- Blog articles
- Email marketing campaigns
- Ad copy
- Brand messaging
- Calls-to-action
- Content rewrites and optimisation
- SEO-focused copywriting
- Tone of voice development
Social Media Training
Designed for business owners and teams who want to confidently manage their own social media platforms.
Included:
- Platform setup and optimisation
- Understanding how each platform works
- Social media strategy development
- Audience identification
- Content planning and content pillars
- Platform-specific copywriting techniques
- Content scheduling and planning tools
- Community management best practices
- Introduction to Meta advertising
- Analytics and reporting fundamentals
- Practical guidance and Q&A
AI Services
Make AI work for your business. SHC Business offers practical, easy-to-understand AI support to help small businesses save time, simplify their marketing and work more efficiently – without losing the human touch.
Included:
- ChatGPT training
- Custom AI prompts for your business
- AI-powered content and marketing support
- Social media and content creation
- Brand voice and messaging setup
